5 Ways To Help Grow Your Small Business Social Media Presence
Set a Goal
You must have a goal to work towards because you’ll need to take steps to create a social media strategy and get there. Your techniques for driving sales, for instance, will be different from your approach to improving your customer service offering. So it’s important to know what you want to accomplish.
Make a Content Creation or Curation Plan with Your Audience in Mind
Knowing your audience is critical when it comes to finding success with social media engagement. This is because the interests and needs of your audience will determine the type of content you should share and the way you engage your followers.
For instance, if you’re a coffee roastery, your target audience might be interested in recipes for fancy coffee drinks, brewing tips and techniques, and other Java-related articles. Some of the important things you should know about your audience include age, location, gender, goals, likes, needs, behaviors, challenges, and pain points.
No matter who your audience is, the content you share should always be high quality and relevant. You should investigate the popular content types and prioritize video, images, and other types of visual content as often as possible because these are favored by all demographics and audiences.
Select Tools to Schedule and Automate Posts
Staying active and present on social media takes time and dedication. But there are plenty of automation tools available to content creators to automatically publish and schedule posts up to a month in advance.
These tools, which include Hootsuite, Sprout Social, Buffer, MeetEdgar, and BuzzSumo, can save you time by allowing you to plan and schedule batches of posts at once. They also make it easier to monitor your networks and respond to messages quickly.
Minimize the Time You Spend Promoting
Although the practice of social selling to increase sales is becoming increasingly popular among salespeople and marketers, the process of using social networks to drive growth is different from what most people are used to.
Rather than using social as an active promotional platform, it’s best to use it as a tool for engagement and communication.
In fact, it’s recommended that businesses follow the 80/20 rule and keep their promotional content to 20%. The lion’s share of content should be dedicated to meeting the needs of your audience.
Watch the Right Metrics to Monitor Your Progress
Social media use is growing all the time, and every month there are more active users than the one before, especially on the popular networks. It’s not necessary to have a presence on every social platform out there. It’s a much better strategy to define your goals, locate your audience, and pick the networks that are right for you based on those factors.
Your brand capabilities and social media goals will determine the metrics that matter and it’s important to measure these to ensure you’re on the right track. For instance, if you want to increase site traffic, then pay attention to the amount of referral traffic coming from social.
There are many resources you can rely on for metrics, including Google Analytics, Facebook Analytics and page insights, Sprout Social, LinkedIn company pages report, Keyhole, Twitter analytics and keyword reports, Buffer, and BuzzSumo.