6 Signs It's Time for a New Website or Website Redesign
Leads and Sales Are Dropping
This one should be obvious since the entire purpose of having a business website is to attract potential buyers that follow through with a purchase. A consistent decline in leads and sales is a symptom of larger issues. Although your company should take the time to determine the specific reasons for the decline, such as slow page loads or outdated content, the fact that leads and sales are going down is enough reason in itself to create a new website.
Inconsistent Branding
We discussed above how website redesign gives businesses the chance to make brand images and messages more consistent. If your website logo and design differ considerably from print collateral and in-person displays, customers can become confused. Aligning all branding ensures that people know symbols and messages that represent your company when they see them.
You're Growing
A business that outgrows its website has a good problem, but the problem still requires a resolution. The pursuit of company growth should accompany website redesign to ensure that the new website can keep pace with customer demands.
Visitors Aren't Engaging
Creating blog posts, videos, and graphs and then people not reading or viewing them is disappointing. However, it may be the website rather than the quality of the content that fails to inspire visitors to interact.
Different Experiences on Different Devices
The tide has shifted in the past few years to the point that more people search for what they need online using a mobile device than they do with a laptop or desktop computer. Users will understandably feel frustrated if they cannot connect to your business website on a mobile device or the website is hard to navigate and read. Adding or improving mobile responsiveness is a must for any business with a website today.
Broken Site Elements
People feel frustrated when they navigate to a website only to find broken links, missing images, and buttons that do not connect them to anything. Not only can broken website elements harm your company’s reputation, but it can also decrease SEO. Although all businesses should prioritize fixing broken website elements, some websites do not have the infrastructure to support the upgrades. That is a sure sign that the time for website redesign has come.
