6 Things Everyone Should Know About SEO
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
Here is 6 things everybody should know about SEO:
Number 1: Keywords
Keywords are essential in SEO they are used by Google, Bing, etc to help determine website ranking if you use the right amount of keywords and use them in the right places your website will see a real climb on the ranking list.
Number 2: Meta Titles & Meta Data
Meta Titles & Meta Data build of the foundation left by keywords metadata is one of the most important elements when it comes to SEO it’s the first thing Google and a potential customer will see when searching. Using what’s known as “Crawlers” Google will search your page for information and match that information to search queries hence the importance of the metadata.
Number 3: Link-Building
Here is where the tips get slightly more technical, acquiring backlinks is a great step in the right direction. The general description of backlinks is when another article or website links to yours this obviously helps you gain exposure but also helps you with something called domain authority.
You can earn what’s called organic links by simply making sure your content is good and engaging as if your content is of good quality the more likely other people are to reference and use your content-generating organic links.
Number 4: Internal Links
Internal links are pretty easy to understand, in the simplest terms internal links are when a link on one page of your website links to another this allows users to navigate your site easily but in regards to SEO its very important as it helps Google see an understand the pages on your site obviously genrationg more traffic and ranking your site higher overall.
Number 5: Do An Annual Content Audit
Building and leaving your website to stagnate is a bad idea you should do an audit on content on your website every so often to ensure all content on the site is relevant and up to date, you should also remove any content that isn’t up to date or relevant to the current site. Following a recent audit of our old site, we removed 28 blog posts we then saw a traffic increase of 5.32% which although isn’t a lot any increase is benefical.
Number 6: Optimisation
Making sure your website runs well is essential not just for the sites general health but also for SEO if your site loads slowly and runs poorly Google will be less likely to promote the site leading to less traffic to your site which is obviously not the desired outcome.
Conclusion
In conclusion, we hope you learned something you didn’t know about SEO and hopefully, some of our tips & tricks could help you with your site and help you grow your business and website.
If you need help with anything mentioned in the article don’t hesitate to get in touch with our team would would only be too happy to help
