eCommerce Marketing Tips

Shopping Ads are a great way to help advertise your product obviously they contain key information for the customer such as the product image the pice and website URL giving the customer all the basic info they need to make a decision. shopping ads are referred to as the Google shopping ads program that enables you to submit a product feed to Google after you create a merchant account and start advertising on Google search network and display network. They appear when a search query matches the product name, title or description.  If you are not using Google Shopping ads you are missing out on a vast pull of potential clients as it is something really easy to set up which will increase sales for your eCommerce business.

Retargetting is in its most basic form campaigns that are reminding your existing customers of products that they have already viewed on your website and they have left without buying them.  Retargeting is a simple form of advertising that engages users presenting them relevant visuals to the products they have viewed in the past. This kind of advertising has a really high conversion rate and a low of cost per click as these are users already engaged with your business. How many times have you found yourself buying something that you have seen before from a display ad, sometimes with a discount or offer? If you are not using retargeting ads you should start considering using them for your eCommerce business.

Social media advertising is an essential part of a successful eCommerce strategy. You can advertise on Facebook, Instagram, Pinterest, Youtube, TikTok and Twitter really easily today and offer your customers another way to buy your products. Facebook and Instagram offer a shop integration that you can connect to your website and have your customers buy the products directly from there. The targeting capabilities on social media networks are in favour of the advertiser as you can easily target and sell to your  audience. Social media advertising is another pool generating potential customers for your eCommerce business.

Potential customers now have the opportunity to read reviews and research products they want to buy. Online ratings and reviews for your business and the products you sell are a major decision making part of the whole buying process, having online reviews for your products and your business can dramatically increase sales as they increase customer confidence, loyalty and enhance product visibility. Reviews have the power to influence consumer decision making and can straighten your company’s credibility by building trust in your customer services.