What is Google Ads?
Google offers paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program.
The Google Ads Auction How Does It Work?
- The relevance of your Google ad to the search query
- The relevance of the Google keyword to your ad group
- The relevance of your ad to its landing page
- The historical click-through rate (CTR) of the ad and its ad group
- Overall historical account performance
There are also overall benefits to having a high quality score:
- Lower costs– Google rewards advertisers with high Quality Scores by lowering their cost per click (CPC), helping improve ROI.
- Higher exposure – When you have high Quality Scores, your ads will display more often, in better positions on the SERP—the top vs. the bottom of the page. This enables you to get more clicks and conversions without having to raise your bids.
How Much Do Google Ads Cost?
The Answer to this question is it varies based on a number of factors including how comprehensive your keywords are, your geographic location, the quality of your advertising campaign, and some other minor factors.
An easy answer is in the US the average cost per click is $2.32 but in other countries, this value is almost always much lower.
Advertise Using Google Ads Through Us!
Need help with Google Ads and want to grow your business? Look no further than us here at Newcrest Digital we can help you grow your online presence with Google Ads or through various other means we offer so get in touch today and see how we can help grow your online presence and make your business the best it can be.
