Google My Business Benefits
Google My Business or GMB for short is an essential tool to get your business anywhere online in 2021 this blog is going to cover the major benefits of GMB and how you can use it to grow your business.
Manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address.
You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns.
Take the time to write a good description to add to your listing and try make it as local as possible where you can so it’s more relevant to the user. The description is used as an overview about what your business does and keywords related to your business can be used here. Your GMB description can be up 750 characters but it’s worthwhile getting the most relevant information in the first few sentences. Try to include 2-3 keywords that describe your business best.
You may have added core images such as the exterior/interior of your business, your logo and your team but you shouldn’t stop there. Post images as much as you can. This will show Google you’re active and it will favour you when it comes to showing you higher in map or local search results.
If you want to rank higher in search and map results then collect reviews. Reviews act as real world signals of what people actually think about a business and are a key factor when it comes to ranking in local search. Not only this, but they act as social proof to your potential customers and help them make a decision on whether to do business with you or not. The best way to collect reviews is to ask for them. Seek out customers who you know what been satisfied with your product or service. To make it easier to collect reviews, set up a templated email but make sure you personalise it where possible before you send!