For many local beauticians, local SEO and Google My business is often underutilised and they`re missing out on many features that are vital to managing the online presence of your business. This should be used due to the benefits it can provide. Without optimising your online presence you could be missing out on many new customers per month.
Local SEO is the process that search engines use to decide which websites will be placed higher than others on search engines like google, For example if you search for “nails in Stockton” With local SEO, your business will be among the first results shown to users, thus providing higher site traffic and potentially more customers