For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product.
Whether that’s an emergency plumber to fix a leak, a restaurant for dinner, or a groomer for the dog, our smartphones are a conduit to the things we want and need on a daily basis. For local businesses that are easily found, those Google searches turn into store visits and physical sales.
Conducting a local SEO audit offers you peace of mind that you’re doing all you can to be visible to as much of that local traffic as possible. It’s also a chance to identify and rectify any underlying issues that might be making it easier for your competitors to outrank you in local search.