Did you know? 52% of consumers say that loyalty programs are one of the main reasons they choose certain retailers or brands. Creating a dedicated Black Friday loyalty scheme signup landing page or email can make a customer commit to your brand as they feel they have been selected for exclusive offers as a reward for being loyal; to your brand, This approach will not only ensure you earn a healthy number of Black Friday sales, but with droves of new loyalty scheme customers at your fingertips, you will increase engagement during your Christmas and New Year marketing campaigns.
To develop a themed campaign that stands out from the pack, you should focus on your strongest marketing channel or touchpoint and focus on delivering a strong hook that will resonate with your audience. If you’re a sustainable clothing brand, for example, you could use the 2021 COP26 Summit to create social media ads or Black Friday product selections based on the conference’s main news or topics. Or, if you sell tailored running shoes, your Black Friday campaign theme (or hook) could hone in on the power of personal endurance and individuality—offering a free trainer consultation and purchase discount to those looking to level up their winter training efforts. Playing to your strengths as a brand is key to making a themed marketing campaign a success.
Now that you know how to stand out from the pack this Black Friday, you’re probably raring to go. For an additional shot of inspiration, here are some quick-fire Black Friday bonus tips:
- Launch an early bird or Black Friday weekend pop-up shopping experience with pre-booked slots or appointments
- Team up with influencers in your niche to boost brand awareness and help your deals or discounts travel further.
- Run a social media-based Black Friday contest or competition to drive engagement on the lead-up to the big day.
- Host an exclusive, invite-only virtual Black Friday event where customers can ask you questions and gain access to exclusive discounts on yet-to-be-released products.