Research and analyze websites to stay updated or learn more about your enterprise’s niche. Create a spreadsheet to track each of those sites.
When scrolling these websites, leverage the ideas, research tidbits, or data-supported points to infuse your own unique content. seeing what others are doing in the same field can often reignite your creative process and give you a good idea of where to start.
People love being asked for their ideas or opinions. Surveys are the go-to starting point.
Collecting responses from your audience will give you insights into their challenges, needs, problem issues, and what motivates them. Sometimes people can offer the wildest ideas and get a little overboard.
For surveying your customers, partners, or industry experts, I recommend using Survey Anyplace to create simple and sophisticated surveys online.
Analyze your competitors’ content and user engagement to find angles where your brand could offer a different way of thinking or an alternative view. Your competitors’ content also allow you to identify sources and comment on their posts and mention your brand.
I use SE Ranking to monitor all the activities and content of competitors. It shows the content performing best based on keywords. You can easily track the most popular content of any domain and search for interesting trends.
Now that you have a volume of idea-generation resources at hand, the biggest challenge is not jumping into content creation. To be effective, tie together the ideas to ensure that they complement each other to produce an amazing and fresh perspective.