YouTube SEO 5 Tips & Tricks
Whether it’s to solve a problem, be entertained or just relax; people are attracted to YouTube. So your business should be too.
In this YouTube SEO guide, I will show you how to rank your videos on YouTube and avoid the common pitfalls that less experienced YouTubers make.
YouTube’s algorithm is similar to Google Search. There are hundreds of ranking factors, but broadly speaking, they fall into five categories:
Keyword Optimization
When people search for something on the internet, they type words into the browser’s search bar, and the top related results appear. How the search engine determines which results to rank depends on whether keywords in those articles are aligned with what the user typed and a wide array of other factors. This is also how it works on YouTube with video keywords.
Click-Through Optimization
Click-through rate (CTR) is a ratio of users who click on a hyperlink to the number of total users who see the link. It’s a key performance metric in YouTube as it shows how many users clicked your video and that directly determines your videos value and whether it should be promoted by the YouTube algorithm so this stat is obviously important.
Retention Optimization
If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again. You obviously want to have people return to your content and view it again and also have users consume your new content this is called retention and it’s essential to retain an audience as with no one watching the YouTube algorithm won’t promote your content.
Engagement Optimization
Customer Engagement Optimization can enrich customer interactions by helping organizations segment, target, and track customer journeys across interaction channels; providing critical insight for understanding how to create better customer experiences and business outcomes.
Audience Optimization
Audience optimization is making sure your content is right for your target audience and catering the content to said audience this ensures your content is being aimed at your target audience and the Youtube algorithm will help promote this content to the right audience.
